{"@context":"http://iiif.io/api/presentation/3/context.json","id":"https://damright.aviaryplatform.com/iiif/v11vd6qn8k/manifest","type":"Manifest","label":{"en":["Crafting a Winning DAM Strategy"]},"logo":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/550/original/DAM_Right_Podcast_Banner_with_graphic.png?1708138704","metadata":[{"label":{"en":["Episode"]},"value":{"en":["Crafting a Winning DAM Strategy"]}},{"label":{"en":["Guest"]},"value":{"en":["Kara Van Malssen"]}},{"label":{"en":["Host"]},"value":{"en":["Chris Lacinak"]}},{"label":{"en":["Date"]},"value":{"en":["2024-03-14"]}},{"label":{"en":["Description"]},"value":{"en":["\u003cp\u003e\u003cstrong\u003eGuest Bio:\u003c/strong\u003e\u003c/p\u003e\r\n\u003cp\u003eDriven by a passion for helping organizations build impactful DAM programs, Kara Van Malssen is the Managing Director at consultancy AVP. Merging her deep expertise in systems thinking, user experience design, library science, and business analysis with extensive DAM experience, Kara crafts scalable and sustainable asset and data management solutions. Her diverse client portfolio ranges from Fortune 1000 powerhouses to esteemed cultural heritage institutions and transformative non-profits. Beyond her consulting role, Kara frequently shares her insights at conferences and workshops around the globe.\u003c/p\u003e\r\n\u003cp\u003eConnect with Kara at \u003ca href=\"https://www.linkedin.com/in/kvanmalssen/\"\u003ehttps://www.linkedin.com/in/kvanmalssen/\u003c/a\u003e\u003c/p\u003e\r\n\u003cp\u003eContact Kara at kara@weareavp.com \u003c/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eTopics discussed in the episode:\u003c/strong\u003e\u003c/p\u003e\r\n\r\nIntroduction to the topic of DAM Strategy.\r\nIntroduction of Kara Van Malssen, her background, and contributions to the field of digital asset management.\r\nIntroduction of the DAM Strategy Canvas and its purpose as a strategic planning tool.\r\nThe importance of aligning DAM strategy with organizational goals and objectives.\r\nOverview of the components included in the DAM Strategy Canvas.\r\nThe rationale behind the creation of the DAM Strategy Canvas.\r\nThe relationship between DAM strategy and implementation timelines.\r\nRecommendations on forming a DAM strategy team and stakeholder engagement.\r\nThe optimal operational models for DAM based on organizational size and structure.\r\nHow the DAM Operational Model complements the DAM Strategy Canvas.\r\nThe impact of deployment time on user satisfaction with DAM solutions.\r\nAdvice for listeners interested in applying the DAM Strategy Canvas to their organizations.\r\n\r\n\u003cp\u003e\u003cstrong\u003eResources mentioned in this episode:\u003c/strong\u003e\u003c/p\u003e\r\n\r\nDAM Strategy Canvas - \u003ca href=\"https://lp.weareavp.com/avp-dam-strategy-canvas\"\u003ehttps://lp.weareavp.com/avp-dam-strategy-canvas\u003c/a\u003e\r\nDAM Operational Model - \u003ca href=\"https://www.weareavp.com/guide/dam-operational-model/\"\u003ehttps://www.weareavp.com/guide/dam-operational-model/\u003c/a\u003e\r\nRichard Rumelt - Good Strategy/Bad Strategy: The Difference and Why it Matters - \u003ca href=\"https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239\"\u003ehttps://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239\u003c/a\u003e\r\nStrategyzer Business Model Canvas - \u003ca href=\"https://www.strategyzer.com/library/the-business-model-canvas\"\u003ehttps://www.strategyzer.com/library/the-business-model-canvas\u003c/a\u003e\r\nNYU Moving Image Archiving and Preservation Program - \u003ca href=\"https://tisch.nyu.edu/cinema-studies/miap\"\u003ehttps://tisch.nyu.edu/cinema-studies/miap\u003c/a\u003e \r\nThe Isley Brothers - \u003ca href=\"https://open.spotify.com/artist/53QzNeFpzAaXYnrDBbDrIp?si=2zz8w28ARWSwaVjviujD7A\"\u003ehttps://open.spotify.com/artist/53QzNeFpzAaXYnrDBbDrIp?si=2zz8w28ARWSwaVjviujD7A\u003c/a\u003e\r\nKandy by Fever Ray - \u003ca href=\"https://open.spotify.com/track/1I3YtpyO4auh961y23a1Ia?si=a89b474f03474e82\"\u003ehttps://open.spotify.com/track/1I3YtpyO4auh961y23a1Ia?si=a89b474f03474e82\u003c/a\u003e \r\n\r\n\u003cp\u003e\u003cstrong\u003eEngage:\u003c/strong\u003e\u003c/p\u003e\r\n\u003cp\u003e🆓 Download the DAM Strategy Canvas \u0026amp; other free resources at \u003ca href=\"https://weareavp.com/free-resources\"\u003ehttps://weareavp.com/free-resources\u003c/a\u003e\u003c/p\u003e\r\n\u003cp\u003e⭐ Please rate, like, follow, and subscribe on your podcast platform of choice. See all the places you can find us at \u003ca href=\"https://dam-right.com/listen\"\u003ehttps://dam-right.com/listen\u003c/a\u003e .\u003c/p\u003e\r\n\u003cp\u003e🔗 Follow me on LinkedIn at \u003ca href=\"https://linkedin.com/in/clacinak\"\u003ehttps://linkedin.com/in/clacinak\u003c/a\u003e\u003c/p\u003e\r\n\u003cp\u003e \u003c/p\u003e\r\n\u003cp\u003eMusic from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/the-gentleman License code: FCZATJ1ONY2SKBR2\u003c/p\u003e"]}},{"label":{"en":["Language"]},"value":{"en":["English"]}},{"label":{"en":["Format"]},"value":{"en":["Video"]}},{"label":{"en":["Type"]},"value":{"en":["Podcast"]}},{"label":{"en":["Publisher"]},"value":{"en":["AVP"]}},{"label":{"en":["Keyword"]},"value":{"en":["DAM strategy","Digital asset management","Strategy definition","Richard Rumelt","Business Model Canvas","DAM Operational Model","DAM Strategy Canvas","Organizational strategy alignment","User experience design","Library science","Business analysis","Digital transformation","Stakeholder engagement","Use cases in DAM","Governance in DAM","Strategic planning tools","DAM implementation pitfalls","Success measurement in DAM","Thought leadership in DAM"]}}],"summary":{"en":["\u003cp\u003e\u003cstrong\u003eGuest Bio:\u003c/strong\u003e\u003c/p\u003e\r\n\u003cp\u003eDriven by a passion for helping organizations build impactful DAM programs, Kara Van Malssen is the Managing Director at consultancy AVP. Merging her deep expertise in systems thinking, user experience design, library science, and business analysis with extensive DAM experience, Kara crafts scalable and sustainable asset and data management solutions. Her diverse client portfolio ranges from Fortune 1000 powerhouses to esteemed cultural heritage institutions and transformative non-profits. Beyond her consulting role, Kara frequently shares her insights at conferences and workshops around the globe.\u003c/p\u003e\r\n\u003cp\u003eConnect with Kara at \u003ca href=\"https://www.linkedin.com/in/kvanmalssen/\" target=\"_blank\" rel=\"noopener\"\u003ehttps://www.linkedin.com/in/kvanmalssen/\u003c/a\u003e\u003c/p\u003e\r\n\u003cp\u003eContact Kara at kara@weareavp.com\u0026nbsp;\u003c/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eTopics discussed in the episode:\u003c/strong\u003e\u003c/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eIntroduction to the topic of DAM Strategy.\u003c/li\u003e\r\n\u003cli\u003eIntroduction of Kara Van Malssen, her background, and contributions to the field of digital asset management.\u003c/li\u003e\r\n\u003cli\u003eIntroduction of the DAM Strategy Canvas and its purpose as a strategic planning tool.\u003c/li\u003e\r\n\u003cli\u003eThe importance of aligning DAM strategy with organizational goals and objectives.\u003c/li\u003e\r\n\u003cli\u003eOverview of the components included in the DAM Strategy Canvas.\u003c/li\u003e\r\n\u003cli\u003eThe rationale behind the creation of the DAM Strategy Canvas.\u003c/li\u003e\r\n\u003cli\u003eThe relationship between DAM strategy and implementation timelines.\u003c/li\u003e\r\n\u003cli\u003eRecommendations on forming a DAM strategy team and stakeholder engagement.\u003c/li\u003e\r\n\u003cli\u003eThe optimal operational models for DAM based on organizational size and structure.\u003c/li\u003e\r\n\u003cli\u003eHow the DAM Operational Model complements the DAM Strategy Canvas.\u003c/li\u003e\r\n\u003cli\u003eThe impact of deployment time on user satisfaction with DAM solutions.\u003c/li\u003e\r\n\u003cli\u003eAdvice for listeners interested in applying the DAM Strategy Canvas to their organizations.\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eResources mentioned in this episode:\u003c/strong\u003e\u003c/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDAM Strategy Canvas - \u003ca href=\"https://lp.weareavp.com/avp-dam-strategy-canvas\" target=\"_blank\" rel=\"noopener\"\u003ehttps://lp.weareavp.com/avp-dam-strategy-canvas\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003eDAM Operational Model - \u003ca href=\"https://www.weareavp.com/guide/dam-operational-model/\" target=\"_blank\" rel=\"noopener\"\u003ehttps://www.weareavp.com/guide/dam-operational-model/\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003eRichard Rumelt - Good Strategy/Bad Strategy: The Difference and Why it Matters - \u003ca href=\"https://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239\" target=\"_blank\" rel=\"noopener\"\u003ehttps://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003eStrategyzer Business Model Canvas - \u003ca href=\"https://www.strategyzer.com/library/the-business-model-canvas\" target=\"_blank\" rel=\"noopener\"\u003ehttps://www.strategyzer.com/library/the-business-model-canvas\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003eNYU Moving Image Archiving and Preservation Program - \u003ca href=\"https://tisch.nyu.edu/cinema-studies/miap\" target=\"_blank\" rel=\"noopener\"\u003ehttps://tisch.nyu.edu/cinema-studies/miap\u003c/a\u003e\u0026nbsp;\u003c/li\u003e\r\n\u003cli\u003eThe Isley Brothers - \u003ca href=\"https://open.spotify.com/artist/53QzNeFpzAaXYnrDBbDrIp?si=2zz8w28ARWSwaVjviujD7A\" target=\"_blank\" rel=\"noopener\"\u003ehttps://open.spotify.com/artist/53QzNeFpzAaXYnrDBbDrIp?si=2zz8w28ARWSwaVjviujD7A\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003eKandy by Fever Ray - \u003ca href=\"https://open.spotify.com/track/1I3YtpyO4auh961y23a1Ia?si=a89b474f03474e82\" target=\"_blank\" rel=\"noopener\"\u003ehttps://open.spotify.com/track/1I3YtpyO4auh961y23a1Ia?si=a89b474f03474e82\u003c/a\u003e\u0026nbsp;\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eEngage:\u003c/strong\u003e\u003c/p\u003e\r\n\u003cp\u003e🆓 Download the DAM Strategy Canvas \u0026amp; other free resources at \u003ca href=\"https://weareavp.com/free-resources\" target=\"_blank\" rel=\"noopener\"\u003ehttps://weareavp.com/free-resources\u003c/a\u003e\u003c/p\u003e\r\n\u003cp\u003e⭐ Please rate, like, follow, and subscribe on your podcast platform of choice. See all the places you can find us at \u003ca href=\"https://dam-right.com/listen\" target=\"_blank\" rel=\"noopener\"\u003ehttps://dam-right.com/listen\u003c/a\u003e .\u003c/p\u003e\r\n\u003cp\u003e🔗 Follow me on LinkedIn at \u003ca href=\"https://linkedin.com/in/clacinak\" target=\"_blank\" rel=\"noopener\"\u003ehttps://linkedin.com/in/clacinak\u003c/a\u003e\u003c/p\u003e\r\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\r\n\u003cp\u003eMusic from #Uppbeat (free for Creators!): https://uppbeat.io/t/hey-pluto/the-gentleman License code: FCZATJ1ONY2SKBR2\u003c/p\u003e"]},"provider":[{"id":"https://damright.aviaryplatform.com/aboutus","type":"Agent","label":{"en":["DAM Right"]},"homepage":[{"id":"https://damright.aviaryplatform.com/","type":"Text","label":{"en":["DAM Right"]},"format":"text/html"}],"logo":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/organizations/logo_images/000/000/550/original/DAM_Right_Podcast_Banner_with_graphic.png?1708138704","type":"Image"}]}],"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/233/341/small/DAM_Strategy_Thumbnail.png?1710220187","type":"Image","format":"image/png"}],"items":[{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341","type":"Canvas","label":{"en":["Media File 1 of 1 - DAM-Strategy-Aviary.mp4"]},"duration":3604.715,"width":640,"height":360,"thumbnail":[{"id":"https://d9jk7wjtjpu5g.cloudfront.net/collection_resource_files/thumbnails/000/233/341/small/DAM_Strategy_Thumbnail.png?1710220187","type":"Image","format":"image/png"}],"items":[{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/content/1","type":"AnnotationPage","items":[{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/content/1/annotation/1","type":"Annotation","motivation":"painting","body":{"id":"https://aviary-p-damright.s3.wasabisys.com/collection_resource_files/resource_files/000/233/341/original/DAM-Strategy-Aviary.mp4?1710180487","type":"Video","format":"video/mp4","duration":3604.715,"width":640,"height":360},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341","metadata":[]}]}],"annotations":[{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465","type":"AnnotationPage","label":{"en":["Crafting a Winning DAM Strategy [Transcript]"]},"items":[{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Hello, welcome to \"DAM Right,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=0.0,2.44"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/2","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Winning at Digital Asset Management.\"","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2.44,4.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/3","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm your host, Chris Lacinak,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=4.46,6.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/4","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"CEO of digital asset management consulting firm, AVP.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=6.32,10.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/5","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The topic of focus in today's episode is DAM strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=10.68,14.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/6","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's almost easier to talk about what strategy is not","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=14.08,16.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/7","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"than to talk about what it is.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=16.82,19.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/8","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Strategy is not hopes and ambitions.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=19.12,21.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/9","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For instance, it is not a strategy to say","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=21.68,23.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/10","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that we want to maximize the value of our digital assets.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=23.84,27.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/11","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Strategy is not simply the opposite of a problem statement.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=27.42,30.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/12","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"For instance, it is not a strategy to diagnose the problem","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=30.68,33.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/13","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as no one being able to find the assets they need,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=33.32,36.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/14","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and then to simply say that your strategy is to ensure","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=36.56,39.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/15","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that people will be able to find","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=39.08,40.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/16","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the digital assets they need.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=40.68,42.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/17","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Strategy is not an observation or a statement,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=42.68,45.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/18","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"such as our organization will be the premier example","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=45.0,47.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/19","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of what effective digital asset management looks like.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=47.96,51.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/20","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Strategy is not a priority.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=51.04,52.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/21","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's not a strategy to say that user satisfaction","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=52.76,54.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/22","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is your main focus over the next 12 months.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=54.98,57.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/23","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And strategy is not a goal or result.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=57.32,59.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/24","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's not a strategy to say that we will have 10,000 users","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=59.08,61.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/25","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or 1 million assets in the DAM by such and such a date.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=61.84,65.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/26","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's not that there's anything wrong","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=65.32,66.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/27","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with any of these statements, of course.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=66.56,67.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/28","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They all have a place in the process and messaging.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=67.92,70.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/29","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's just that none of them are strategies.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=70.52,72.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/30","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But statements just like these get used","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=72.76,74.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/31","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as strategic language all the time.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=74.6,76.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/32","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the outcome of having a bad strategy,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=76.72,78.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/33","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or even no strategy, is that it leaves the organization","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=78.6,81.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/34","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"unable to harness its power in a focused and cohesive way","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=81.28,84.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/35","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in order to achieve goals, dreams, and overcome challenges","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=84.96,88.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/36","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so that it can thrive and succeed.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=88.0,90.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/37","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So what is a strategy, you might be asking?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=90.16,92.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/38","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And more specifically,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=92.6,93.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/39","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what is a digital asset management strategy?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=93.68,96.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/40","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm so glad to have Kara Van Malssen with me here today","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=96.38,98.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/41","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to help answer that question.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=98.96,100.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/42","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara is someone that thinks deeply","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=100.5,102.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/43","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about digital asset management","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=102.08,103.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/44","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the organization that surrounds the practice.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=103.8,106.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/45","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara is a thought leader, an expert practitioner,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=106.2,108.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/46","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and an amazing communicator.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=108.8,110.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/47","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"She's the creator of the DAM Operational Model,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=110.64,113.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/48","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which we use in our work at AVP routinely,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=113.04,115.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/49","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and which is available for free to anyone","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=115.68,117.44"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/50","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who wants to put it to use for themselves.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=117.44,119.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/51","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And most recently,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=119.8,120.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/52","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara has created the DAM Strategy Canvas,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=120.72,123.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/53","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"along with a guide on how to put it to use.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=123.2,125.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/54","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This most recent piece is why I've invited Kara","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=125.72,127.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/55","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to join us today,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=127.72,129.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/56","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so that we can better understand","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=129.06,130.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/57","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"why a DAM strategy is important,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=130.64,132.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/58","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what a DAM strategy is,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=132.8,134.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/59","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and to help you create your own.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=134.52,136.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/60","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara has been working in digital asset management","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=136.52,138.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/61","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"since 2006, and is one of the leading thinkers","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=138.72,141.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/62","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and practitioners in this space.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=141.76,143.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/63","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Of course, I'm biased,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=143.52,144.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/64","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because Kara is also a partner","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=144.84,146.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/65","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and managing director at AVP,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=146.24,148.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/66","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but that doesn't make it any less true.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=148.08,149.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/67","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You'll hear it for yourself in this episode.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=149.96,152.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/68","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara is driven by a passion","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=152.8,154.44"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/69","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for helping organizations build impactful DAM programs","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=154.44,157.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/70","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with deep expertise in systems thinking,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=157.28,159.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/71","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"user experience design, library science,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=159.54,161.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/72","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and business analysis with extensive DAM experience.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=161.96,165.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/73","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Her portfolio ranges from Fortune 500 powerhouses","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=165.68,168.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/74","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to esteemed cultural heritage institutions","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=168.92,171.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/75","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and transformative nonprofits.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=171.04,173.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/76","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Beyond her consulting role,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=173.52,174.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/77","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara frequently shares her insights at conferences","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=174.76,176.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/78","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and workshops around the globe.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=176.88,178.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/79","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"She has taught at NYU and Pratt,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=178.72,180.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/80","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and has been involved as a trainer","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=180.92,182.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/81","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in a number of amazing global initiatives,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=182.24,184.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/82","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"including ICROM.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=184.16,185.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/83","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Also, she's just simply an awesome person,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=185.88,188.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/84","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and I'm thrilled to have her launch","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=188.26,189.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/85","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the inaugural episode of DAM Right with me.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=189.3,191.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/86","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let's jump in, and remember,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=191.78,193.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/87","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"DAM right, because it's too important to get wrong.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=193.96,197.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/88","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"(upbeat music)","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=197.32,199.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/89","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen, welcome to the DAM Right podcast.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=203.48,208.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/90","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm so excited to have you here today","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=208.74,210.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/91","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to talk about a topic that is near and dear to your heart,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=210.3,214.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/92","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"digital asset management strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=214.5,217.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/93","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You've just written a piece on this","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=217.34,219.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/94","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that we're gonna dive into in depth,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=219.58,221.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/95","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but one of the reasons that I'm so excited","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=221.74,223.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/96","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to talk to you about this today","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=223.86,224.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/97","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is because I think in the conference circuit,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=224.98,228.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/98","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"surprisingly, strategy is a topic","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=228.1,230.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/99","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that doesn't get talked about much.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=230.3,231.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/100","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I think it's really important,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=231.78,233.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/101","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and I'm glad that we have someone like yourself","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=233.42,235.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/102","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who is a thought leader in this realm","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=235.62,237.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/103","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and is an expert practitioner to talk to us today.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=237.54,241.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/104","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So thanks for joining me, I appreciate it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=241.26,243.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/105","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, thanks, Chris.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=243.18,244.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/106","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm excited to be here,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=244.02,244.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/107","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and looking forward to talking about DAM strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=244.9,247.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/108","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Before we dive in,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=247.66,248.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/109","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'd love for you to just tell me a bit about yourself.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=248.7,251.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/110","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What's your background?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=251.74,252.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/111","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What's your history?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=252.68,253.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/112","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How did you get into digital asset management?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=253.52,255.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/113","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And to give us some insight into what your approach is","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=255.3,258.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/114","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"today.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=258.08,259.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/115","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: So my background is in archives","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=259.1,262.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/116","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and specifically moving image archives.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=262.5,264.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/117","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I have a master's degree in Moving Image Archiving","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=264.5,267.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/118","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and Preservation from NYU.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=267.98,270.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/119","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so my intention was to go into film","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=270.06,274.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/120","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and television preservation archiving.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=274.62,277.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/121","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"This was in the early 2000s,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=277.7,279.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/122","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so this was really pre-YouTube, pre-internet video,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=279.3,283.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/123","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but kind of started in the digital space early on.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=283.14,286.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/124","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so I was working in that kind of around 2005, 2006.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=286.94,291.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/125","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, you know, it's fast forward some years","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=291.94,296.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/126","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that we were kind of working on,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=296.84,298.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/127","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how do we get all these things into digital form?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=298.4,300.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/128","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What's gonna happen when everything's shot digitally","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=300.48,303.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/129","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and file-based media?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=303.4,305.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/130","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Few years later that happened.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=305.04,306.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/131","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So everything was digital.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=306.96,308.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/132","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it was, you know, kind of,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=308.6,311.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/133","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it was no longer the case that there was such an enormous","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=311.2,314.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/134","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"difference between the needs of video content","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=314.3,317.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/135","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"versus other kinds of content.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=317.12,318.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/136","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It was just going into big pools and buckets","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=318.4,321.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/137","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of content in general.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=321.16,322.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/138","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so that all needed to be cared for in a way","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=322.8,326.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/139","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so that it could be leveraged by organizations","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=326.24,328.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/140","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to help them kind of fulfill their mission","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=328.5,330.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/141","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or whatever they needed to do with it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=330.6,332.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/142","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so it just evolved from there.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=332.4,333.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/143","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It was just like, well, it's all digital now,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=333.96,335.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/144","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"let's figure out what to do with this stuff.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=335.68,338.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/145","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's kind of how I got into it","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=338.24,339.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/146","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and I'm still into it today.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=339.88,342.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/147","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Do you think that that background gives you","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=342.12,346.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/148","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a different perspective than maybe folks","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=346.18,349.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/149","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that have come at it from a different angle?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=349.3,351.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/150","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Do you think that that gives you any particular,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=351.02,352.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/151","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know, unique insights?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=352.9,354.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/152","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: I think there are several places that people come from","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=354.46,358.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/153","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that are in this field.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=358.5,359.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/154","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it could be that they have an archive","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=359.86,362.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/155","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or library science background like me.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=362.04,364.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/156","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Some people come to it from the production side,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=364.78,367.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/157","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the creative operations side,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=367.98,370.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/158","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they sort of realize, you know,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=370.02,371.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/159","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this could all be done so much better","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=371.74,373.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/160","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if we just had a better handle on these assets.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=373.3,376.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/161","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I do think those two perspectives are very different.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=376.18,378.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/162","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Those of us who have library science type backgrounds","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=378.9,381.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/163","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are kind of standards driven.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=381.58,383.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/164","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We're very much about, you know,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=383.32,386.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/165","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"just making sure that the librarian side of things","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=386.38,389.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is all right.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=389.78,390.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Whereas the other people coming from a creative background","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=390.6,393.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/168","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are gonna see it from the perspective of the creative team","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=393.7,396.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/169","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the kind of the operations","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=396.86,398.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/170","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and sort of the end product of the marketing collateral","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=398.42,402.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/171","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that you can produce from these assets","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=402.7,404.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/172","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or kind of other product related collateral.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=404.94,408.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/173","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I think we come at it from different perspectives.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=408.18,411.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/174","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And as you evolve into the career,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=411.3,414.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/175","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you start to broaden your understanding of,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=414.74,417.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/176","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know, the perspective.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=417.94,419.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/177","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So at a certain point, I don't know, it all blends together.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=419.06,421.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/178","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think I have other interests that I bring to this space.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=421.54,426.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/179","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But things like user experience design","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=426.18,428.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/180","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is something I'm very interested in and passionate about","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=428.9,432.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/181","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"kind of just in strategic thinking in general,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=432.38,435.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/182","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which is I think how I ended up landing on","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=435.54,437.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/183","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"let's do something about DAM strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=437.78,439.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/184","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=439.7,440.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/185","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Yeah, it's interesting.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=440.54,441.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/186","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Anybody that knows you knows that you are always creating","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=441.98,446.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/187","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and thinking and trying to improve on things that are done.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=446.1,450.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/188","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And interestingly, things like operational models","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=450.54,454.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/189","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and user experience design and strategy","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=454.58,456.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/190","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are almost certainly not in film studies","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=456.86,459.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/191","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or archival programs or digital asset management programs.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=459.78,463.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/192","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you've shown that you're bringing your interests","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=463.46,467.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/193","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to the table outside of your background","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=467.38,470.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/194","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and kind of formal studies, which is great.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=470.86,473.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/195","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So let's talk about","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=473.9,477.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/196","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the digital asset management strategy canvas.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=477.06,479.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/197","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You've created this piece.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=479.86,481.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/198","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's a kind of one page piece","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=481.46,484.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/199","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and it's got an accompanying guide","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=484.18,485.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/200","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that explains like how to use it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=485.54,487.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/201","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, you know, I'd like to focus on it","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=487.46,491.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/202","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as a way to talk about strategy at large,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=491.5,494.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/203","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like what strategy looks like","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=494.66,495.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/204","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and how people should approach it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=495.9,496.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So could you tell us to start,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=496.94,499.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"could you just give us an overview","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=499.3,500.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/207","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of what the canvas is all about","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=500.74,502.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/208","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and kind of how it came to be?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=502.22,504.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/209","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, so the canvas is kind of,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=504.38,507.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/210","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's a nod to those great canvas creators out there,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=507.1,512.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/211","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like the folks that created the business model,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=513.02,515.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/212","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the Business Model Canvas,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=515.38,516.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/213","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the folks at Strategyzer and things like that.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=516.5,519.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/214","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I sort of love those types of simple visual","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=519.3,523.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/215","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"kind of thinking and idea generation tools.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=523.42,527.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/216","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I'm really drawn to that sort of thing.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=527.26,528.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/217","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's, first of all,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=528.9,530.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/218","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"where some of the inspiration came from.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=530.34,532.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/219","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But in general, the idea behind the canvas","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=532.22,534.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/220","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is just to have a tool that's going to guide you","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=534.94,538.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/221","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in thinking about your DAM strategy","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=538.9,541.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/222","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and kind of give you a place to jot down","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=541.74,545.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/223","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and kind of generate ideas","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=545.42,548.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/224","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about what should be in your strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=548.9,550.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/225","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's not like the strategy is the canvas,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=550.82,554.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/226","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's more of a thinking tool to help you plan,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=554.42,557.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/227","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ideate and kind of have conversation","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=557.82,561.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/228","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"around the creation of a strategy","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=561.22,563.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/229","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for digital asset management.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=563.26,564.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/230","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's just a way of organizing your thoughts and ideas","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=564.82,568.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/231","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and kind of being able to work with those","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=568.02,570.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/232","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in a way that's sort of flexible and fluid","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=570.26,572.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/233","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in a visual sort of form.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=572.34,574.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/234","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You can use it in person,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=574.1,575.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/235","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if you were to kind of be in a meeting,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=575.82,577.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/236","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you might have it in a larger form printout","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=577.86,580.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/237","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or people could have their own copies,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=580.42,581.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/238","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but it's also nice,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=581.58,582.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/239","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"something you can throw in a virtual whiteboard","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=582.78,584.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/240","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in a Zoom session and throw sticky notes on it","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=584.62,587.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/241","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and things like that.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=587.66,588.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/242","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's kind of what it is at its heart.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=588.5,592.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/243","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's a planning tool and a thinking tool.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=592.42,595.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/244","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Thinking about using it as a tool,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=595.9,599.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/245","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"should someone who's putting it to use","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=600.1,601.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/246","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"think about the steps that you lay out on the canvas","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=601.7,605.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/247","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as a way to arrive at a strategy itself","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=605.5,608.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/248","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is these individual components are not the strategy,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=608.82,612.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/249","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they're helping you arrive at your strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=612.06,613.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/250","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is that the right way to think about it?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=613.7,615.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/251","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, I think that's fair to say.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=615.58,616.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/252","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think what you'll ultimately come up with","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=616.62,619.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/253","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and document in that canvas will amount to a strategy,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=619.54,622.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/254","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but a strategy and the success of a strategy","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=622.78,624.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/255","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"comes down to how it's articulated,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=624.9,627.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/256","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how it's communicated, how it's shared,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=627.42,630.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/257","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how you're kind of managing conversation around it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=630.46,632.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/258","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I don't think you can just say,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=632.58,634.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/259","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we made a canvas, we're done, we have a strategy, let's go.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=634.1,638.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/260","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So ultimately you'll have to synthesize what you have there,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=638.78,642.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/261","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"get it in a form that's meaningful to your stakeholders","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=642.34,646.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/262","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in order to generate buy-in and support","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=646.22,648.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/263","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and trust and things like that.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=648.58,650.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/264","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So just to help everybody align,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=650.06,651.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/265","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but it's a great conversation starter.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=651.94,654.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/266","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So if you're working with stakeholders","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=654.78,656.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/267","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as you're generating a strategy,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=656.5,658.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/268","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's a way to kind of help guide that conversation.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=658.82,663.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/269","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's really what it's for.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=663.02,664.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/270","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But the totality of the things you'll capture in the canvas","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=664.54,668.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/271","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"should make up the DAM strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=668.02,669.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/272","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"These are the things you really need to think about","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=669.66,671.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/273","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and be concerned with making decisions on","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=671.86,674.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/274","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as you're creating a DAM strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=674.74,676.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/275","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: For people who don't have the DAM strategy canvas","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=676.82,679.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/276","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in front of them, haven't seen it yet,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=679.42,681.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/277","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"could you walk us through kind of what,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=681.66,683.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/278","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and this might be too big of an ask,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=683.5,686.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/279","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but kind of what some of the salient steps are,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=686.98,689.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/280","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how someone would work their way through it,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=689.14,690.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/281","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like what are the components of the canvas?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=690.62,693.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/282","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, I'll try to do that kind of succinctly","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=693.18,696.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/283","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"since yeah, I could go on and on,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=696.02,697.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/284","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but it starts with the question of what is the challenge","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=697.94,701.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/285","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that we're addressing here?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=701.46,702.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/286","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So if you think about strategy in general","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=702.98,705.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/287","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and kind of go back to like this strategy,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=705.94,709.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/288","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"kind of big thinkers,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=709.62,711.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/289","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"strategy comes out of military originally,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=711.22,715.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/290","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and then in the late 20th century,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=715.1,717.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/291","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"mid to late 20th century is kind of adapted","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=717.42,719.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/292","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to corporate strategy and business strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=719.42,722.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/293","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And both of those cases, the question is how do we win?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=722.38,725.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/294","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So if we're in a military context,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=725.7,727.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/295","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we're thinking like how do we win this battle, this war?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=727.78,731.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/296","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In a corporate strategy,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=731.1,731.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/297","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's like how do we win this category","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=731.94,735.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/298","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or how do we differentiate in this market?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=735.14,738.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/299","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so people now apply strategy","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=738.82,740.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/300","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"kind of at different layers of an organization,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=740.58,742.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/301","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but the ultimate thing is it comes down to identification","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=742.94,746.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/302","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of a problem that you need to overcome or a challenge","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=746.42,749.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/303","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or an opportunity that you're presented with,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=749.26,751.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/304","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how you're gonna go about overcoming that,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=751.78,754.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/305","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and then what are the action steps you're gonna take?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=754.14,756.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/306","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so that is how,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=756.7,758.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/307","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that is kind of the root","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=758.94,760.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/308","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the Digital Asset Management Strategy C anvas","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=760.18,763.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/309","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is kind of thinking about it that way.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=763.66,765.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/310","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So if the first thing you need to think about is","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=765.06,767.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/311","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what is the challenge or problem we wanna overcome?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=767.58,770.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/312","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's the first question you would work through","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=770.1,772.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/313","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on the canvas and try to get alignment around","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=772.06,774.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/314","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what really is that problem.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=774.82,776.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/315","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The next set of things that we recommend that you work on,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=776.78,780.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/316","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and this is all laid out in the guide","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=780.34,781.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/317","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that accompanies the canvas,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=781.94,783.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/318","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but I would say the next step in my suggestion would be","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=783.98,788.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/319","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to think about the use cases.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=788.02,789.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/320","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's kind of the heart of this DAM Strategy Canvas.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=789.9,794.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/321","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you think about a strategy being a response to it,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=794.34,798.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/322","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a particular challenge, diagnosis of a challenge,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=798.1,801.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/323","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a guiding policy, and then a set of actions,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=801.7,804.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/324","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what we're arguing with this DAM Strategy Canvas","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=804.98,807.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/325","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and this approach is that the guiding policy piece","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=807.62,811.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/326","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is the use cases you're going to be addressing.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=811.76,814.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/327","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's a really critical part of it,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=814.58,816.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/328","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which use cases, and this is,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=816.74,818.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/329","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in this case, we're talking about high level use cases.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=818.7,821.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/330","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that's important.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=824.58,825.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/331","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's like not who needs to do what","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=825.42,826.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/332","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with digital asset management technology.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=826.9,828.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/333","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's not the question you should be asking.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=828.86,831.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/334","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's more about the assets","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=831.18,832.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/335","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and what they need to do with them.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=832.66,834.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/336","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then the accompanying piece of that is which assets","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=834.14,838.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/337","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and which metadata allow them to answer the questions","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=838.02,841.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/338","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they need to use those assets effectively.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=841.14,843.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/339","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's kind of the second step","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=843.58,845.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/340","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is thinking about those use cases.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=845.26,846.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/341","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then we get into the prioritization of those use cases.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=846.94,850.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/342","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then finally, the next question is,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=850.04,852.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/343","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is  to enable those use cases,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=852.58,856.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/344","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what are the actions we're going to need to take?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=856.3,858.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/345","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so the canvas has a bunch of prompts","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=858.62,862.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/346","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to get you thinking about the different things","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=862.62,864.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/347","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're going to have to be thinking about","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=864.9,866.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/348","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in order to deliver on those use cases.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=866.78,869.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/349","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's like, do we need technology?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=869.5,871.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/350","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Do we need in process improvement?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=871.82,873.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/351","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Do we need data quality improvement?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=873.9,875.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/352","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Do we need governance?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=875.94,879.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/353","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"See things like that.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=879.42,880.44"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/354","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's kind of guiding your thinking around","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=880.44,882.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/355","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which actions are going to be important","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=882.74,884.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/356","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to deliver on those use cases.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=884.7,886.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/357","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then the final step is what does success look like?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=886.14,889.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/358","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think that you could do that early,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=889.1,891.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/359","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but I like to think about that kind of coming at the end","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=891.58,893.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/360","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"once you've gone full circle","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=893.78,895.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/361","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from this challenge you're addressing to,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=895.3,898.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/362","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"okay, what does success look like?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=898.62,899.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/363","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What does it look like if we win, if we achieve our goal?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=899.94,903.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/364","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's the overview of the strategy canvas","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=903.76,906.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/365","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the nutshell.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=906.58,907.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/366","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: That's fantastic, thank you.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=907.5,909.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/367","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's a great description.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=909.18,911.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/368","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it strikes me as you're talking,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=911.26,913.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/369","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I wonder if you would agree with this statement or not.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=914.7,917.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/370","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It seems to me that that success,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=917.66,920.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/371","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what does success look like,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=920.74,922.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/372","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"might for many people be the only thing","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=922.58,925.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/373","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that their strategy is, right?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=925.82,927.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/374","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We want to be able to have assets","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=927.82,932.44"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/375","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the hands of the right people at the right time,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=932.44,935.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/376","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"whenever they need it with the right information, right?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=935.26,937.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/377","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's kind of what success looks like maybe,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=937.34,939.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/378","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or we want to leverage our digital assets","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=939.54,942.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/379","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to increase revenue, something like that.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=942.9,944.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/380","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But I love that you, before you get there,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=944.82,948.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/381","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're actually kind of laying out this process","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=948.06,950.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/382","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that says, how are we gonna get there,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=950.66,952.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/383","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"those actions and broken into categories.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=952.46,955.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/384","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Does that sound right?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=955.02,956.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/385","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Am I thinking about that right?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=956.3,957.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/386","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Absolutely, and actually,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=957.78,960.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/387","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"my thinking on strategy in general","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=960.02,962.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/388","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"derives a lot from Richard Rumelt","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=962.46,964.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/389","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and his book, \"Good Strategy, Bad Strategy:","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=964.98,967.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/390","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The Difference and Why It Matters.\"","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=967.5,969.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/391","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And he criticizes a lot of what he calls","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=969.22,973.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/392","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a social contagion of the way strategy","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=973.54,976.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/393","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"has been deployed in our society today,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=976.5,980.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/394","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which really is just a set of ambitions.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=980.62,983.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/395","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Like exactly like you said,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=983.22,984.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/396","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's just those success things.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=984.3,986.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/397","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's just, we want to do X.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=986.02,987.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/398","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so he, that idea of the strategy","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=987.86,990.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/399","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is a diagnosis of the problem,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=990.98,993.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/400","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a guiding policy and a set of actions","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=993.42,995.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/401","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to get you to that goal.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=995.6,996.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/402","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's a lot more concrete and tangible.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=996.98,999.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/403","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's not just, we want to reach this goal.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=999.78,1002.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/404","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We have this set of ambitions.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1002.7,1004.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/405","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And also what can tend to happen is","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1004.78,1006.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/406","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"people get very lofty about those ambitions","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1006.98,1009.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/407","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the action steps to get there are lost.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1009.9,1013.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/408","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And they're not part of,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1013.1,1014.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/409","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if they're not part of that conversation,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1014.38,1016.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/410","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it becomes really hard to see","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1016.06,1017.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/411","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what it's gonna take to achieve those.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1017.82,1020.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/412","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so forcing yourself to think through this","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1020.26,1023.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/413","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in a more kind of diligent step-by-step way","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1023.22,1028.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/414","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to some extent will kind of help,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1028.22,1030.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/415","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think drive the success of actually reaching","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1030.86,1033.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/416","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some of those ambitions,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1033.3,1034.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/417","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"rather than just being kind of out there","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1034.82,1036.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/418","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as lofty goals that we keep trying for","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1036.94,1038.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/419","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and not somehow not hitting.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1038.7,1039.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/420","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think that's the risk.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1039.98,1041.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/421","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: I love that it's rooted in action.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1041.32,1043.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/422","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's fantastic.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1043.02,1044.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/423","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I wonder if you could tell us why now,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1044.0,1049.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/424","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"why did you create the DAM Strategy Canvas now?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1049.02,1051.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/425","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What was the need that you saw","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1051.5,1052.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/426","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or the impetus for making it happen?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1052.82,1055.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/427","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: It comes from our experience with our clients.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1055.62,1060.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/428","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So on the one hand, we have certain clients","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1060.06,1063.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/429","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who will come to us and say,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1063.5,1064.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/430","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Can you help us with","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1064.34,1065.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/431","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the digital asset management strategy?\"","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1065.18,1067.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/432","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so that's kind of forced my thinking around this topic.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1067.22,1070.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/433","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But then we also have some organizations we work with","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1070.3,1072.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/434","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that come to us that just say,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1072.96,1075.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/435","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Can you help us implement this tool?\"","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1075.2,1077.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/436","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And there's not a lot of strategic thinking around it,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1077.58,1080.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/437","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a lot of prioritization that's going into it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1080.1,1082.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/438","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so in those cases,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1082.66,1084.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/439","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we almost have to force the conversation around strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1084.18,1088.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/440","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So if we, and again,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1088.02,1089.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/441","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we kind of come back to the core of what strategy is","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1089.26,1092.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/442","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and what it does, it helps you scope,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1092.82,1096.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/443","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it helps you figure out how to use limited resources,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1096.02,1098.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/444","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and it kind of helps you figure out","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1098.7,1100.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/445","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how to set priorities so that you can achieve goals.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1100.46,1105.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/446","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So we have to do some of that thinking with our clients,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1105.78,1109.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/447","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"even if they're not thinking about it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1109.1,1111.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/448","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so that just is a recurring theme","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1111.46,1114.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/449","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the work that we've been doing over the years.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1114.22,1116.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/450","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so I wanted to kind of create a succinct","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1116.9,1121.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/451","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and repeatable method that we could use in our work","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1121.78,1126.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/452","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with our clients to help kind of guide these conversations,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1126.58,1129.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/453","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as well as provide that as a tool","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1129.9,1132.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/454","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for anyone else who'd like to use it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1132.18,1134.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/455","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's the sort of why now is like building over time","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1134.18,1138.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/456","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as we just continue to run into the same issues","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1138.38,1141.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/457","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"over and over again.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1141.42,1142.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/458","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Again, lofty set of ambitions,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1142.78,1146.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/459","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"very short timeframes to reach them,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1146.18,1148.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/460","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which were quite unrealistic in many cases","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1148.58,1151.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/461","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with some of those implementation projects","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1151.26,1154.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/462","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that we were doing.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1154.3,1155.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/463","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so we would need to start and say,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1155.14,1157.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/464","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"well, what use cases are we solving for?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1157.78,1159.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/465","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what is this end state we're trying to reach now?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1159.78,1163.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/466","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And see if we can set some priorities","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1163.14,1165.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/467","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"within those parameters","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1165.78,1167.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/468","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to help make it more tangible and achievable.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1167.82,1170.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/469","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Yeah, that makes sense.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1170.7,1172.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/470","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: So again, it's rooted in kind of your own work,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1172.7,1174.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/471","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: very pragmatic and practical.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1174.94,1176.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/472","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: So you've been putting these concepts to use for a while","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1176.26,1180.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/473","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: before creating the canvas.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1180.3,1182.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/474","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, absolutely.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1182.66,1183.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/475","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: I think we've been using some version of this for a while.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1183.5,1186.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/476","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: So this was the codified edition of the work","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1186.74,1190.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/477","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: that we've been 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implementing","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1194.02,1196.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/480","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"digital asset management systems,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1196.42,1198.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/481","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for many of them,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1198.18,1199.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/482","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the implementation of that digital asset management system,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1199.3,1202.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/483","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they may think of as the end point,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1202.9,1205.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/484","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that that is the achievement of a strategy or their goal,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1205.58,1210.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/485","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as opposed to wrapping a strategy","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1210.3,1212.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/486","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"around the actual utilization and operation","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1212.42,1215.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/487","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of that digital asset management program.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1215.26,1219.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/488","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"In your work with organizations,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1219.34,1221.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/489","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how many do you think come to the table","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1222.34,1226.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/490","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with a digital asset management strategy","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1226.02,1228.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/491","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"versus not having a strategy at all?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1228.14,1230.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/492","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: I mean, if we take the idea of strategy as,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1230.58,1234.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/493","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there's formal strategy,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1234.74,1236.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/494","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like big S strategy and little S strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1236.66,1239.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/495","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So if I'm looking at it from either perspective,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1239.46,1242.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/496","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'd say a very small percentage","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1242.62,1244.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/497","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"have really thought about it","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1244.94,1246.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/498","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in either a big way or a small way.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1246.58,1248.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/499","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so what will tend to happen is,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1250.02,1252.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/500","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there is some problem.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1252.9,1257.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/501","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's why they decided to invest","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1257.06,1258.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/502","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in digital asset management.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1258.9,1261.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/503","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And maybe it's a problem with an existing DAM solution","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1261.02,1264.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/504","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that needs to scale,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1264.78,1266.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/505","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or that needs to be expanded to,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1266.02,1268.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/506","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"beyond one team to a larger group or to the enterprise,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1268.66,1273.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/507","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or we need to consolidate multiple","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1273.02,1275.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/508","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"siloed asset management system.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1275.34,1277.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/509","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Whenever there's a major initiative","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1277.66,1279.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/510","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"around digital asset management,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1279.74,1282.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/511","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think that's when strategy for that work","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1282.3,1285.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/512","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"tends to become important.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1285.06,1287.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/513","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's not like the day-to-day work needs its own strategy,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1287.18,1290.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/514","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's kind of the major initiative.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1290.54,1291.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/515","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So at that point, you're investing resources,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1291.78,1294.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/516","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"time, money, everything.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1294.5,1296.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/517","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You're going to make an investment","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1296.46,1298.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/518","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in some kind of initiative.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1298.22,1300.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/519","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's a response to a problem,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1300.38,1301.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/520","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but it's not DAM for DAM sake.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1301.7,1304.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/521","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's some other kind of end state","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1304.18,1306.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/522","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or goal you're trying to reach.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1306.38,1307.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/523","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it depends on where you are,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1307.62,1309.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/524","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think in a hierarchy of DAM outcomes.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1309.7,1312.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/525","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the very first level is,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1312.78,1314.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/526","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"let's just create a single source of truth.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1314.58,1316.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/527","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We need all this stuff to be in one place.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1316.14,1318.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/528","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's all over the place,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1318.86,1320.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/529","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's scattered around different file sharing systems","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1320.1,1323.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/530","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and siloed systems and people's personal Dropbox,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1323.02,1325.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/531","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and it's on people's desktops or videos all over hard drives.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1325.78,1329.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/532","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so that's usually the first kind of goal","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1329.62,1332.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/533","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is let's just get a single source of truth.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1332.66,1334.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/534","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So just even acknowledging like,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1334.54,1337.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/535","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's what we're trying to do here","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1337.74,1340.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/536","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is kind of an initial step in that strategic thinking.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1340.02,1343.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/537","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's not just implement the DAM by X date,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1343.82,1348.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/538","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"'cause that doesn't connect to the outcome.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1348.22,1351.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/539","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I think making that connection is really important.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1351.26,1355.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/540","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then I also want to draw the distinction","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1355.02,1358.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/541","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"between a strategy and a roadmap","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1358.02,1360.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/542","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or a kind of a detailed implementation plan.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1360.5,1364.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/543","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So if your strategy is kind of guiding the decisions","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1364.34,1368.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/544","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that are gonna drive the implementation plan,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1368.78,1370.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/545","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the implementation plan is like you said,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1370.74,1372.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/546","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's just get the thing launched.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1372.86,1374.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/547","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That is part of the plan.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1374.82,1375.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/548","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's a milestone that you need to hit","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1375.82,1378.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/549","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in order to kind of work toward that bigger goal","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1378.34,1381.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/550","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of single source of truth or whatever it is.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1381.3,1383.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/551","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But yeah, I think you need to kind of approach this","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1383.7,1387.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/552","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as in a way that again, sequences,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1387.74,1391.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/553","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how you're gonna focus on that","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1391.5,1392.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/554","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and try not to do too much at once.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1392.94,1395.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/555","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think organizations that are especially new to DAM","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1395.9,1398.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/556","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"don't realize how much investment is gonna be,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1398.54,1401.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/557","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how much it's gonna take to get to success.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1401.7,1404.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/558","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think they kind of end up getting stuck sometimes","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1404.26,1409.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/559","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if they just go, let's get to launch by this date,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1409.26,1412.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/560","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"then we'll have succeeded.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1412.58,1414.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/561","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Let me recap a little bit.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1414.78,1416.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/562","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I'm wondering if you can expand on it a bit more,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1416.7,1418.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/563","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but for someone who's listening who thinks,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1418.7,1420.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/564","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"why do I need a DAM strategy?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1420.7,1422.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/565","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Some of the things I've heard you say so far are,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1422.58,1425.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/566","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it sounds like it solves a problem.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1425.18,1427.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/567","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's kind of the, it sounds like","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1427.1,1428.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/568","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's where you start, right?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1428.54,1429.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/569","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What's the problem we're solving for?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1429.78,1431.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/570","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's gonna solve some pain points.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1431.66,1434.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/571","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's gonna help you overcome some challenges.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1434.5,1437.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/572","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It also sounds like a part of the why would be","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1437.42,1441.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/573","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to enable action as you've outlined it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1441.62,1443.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/574","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It gives you some concrete steps that you can take","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1443.94,1447.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/575","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and by you, an individual, a team,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1448.7,1452.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/576","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"folks within an operation, DAM operation,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1452.1,1454.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/577","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"folks outside of.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1454.7,1455.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/578","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What are, are there other whys that you can answer","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1455.7,1462.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/579","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about like why should an organization","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1462.7,1465.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/580","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"implement a DAM strategy that I haven't touched on","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1465.54,1468.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/581","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or does that summarize it?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1468.82,1470.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/582","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Those are, I think those are the main,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1470.66,1472.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/583","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"those are the key points.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1472.58,1474.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/584","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I think we could flip that question on its head","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1474.9,1477.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/585","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and say what could happen if you don't have some form","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1477.02,1480.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/586","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of a strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1480.46,1481.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/587","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you're undertaking a major initiative","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1481.46,1483.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/588","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with regard to digital asset management,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1483.98,1487.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/589","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there can be a lot of, a lot can go wrong","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1487.62,1491.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/590","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if you are not aligned with,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1491.46,1493.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/591","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the stakeholders aren't aligned on what it's supposed","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1493.58,1495.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/592","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to solve for.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1495.94,1497.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/593","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And this is also change management theory 101.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1497.02,1499.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/594","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's like what problem is the change trying to solve?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1499.42,1503.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/595","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's kind of the same core question.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1503.46,1506.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/596","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then, so if you're not kind of aligned on that,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1507.3,1511.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/597","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's easy to take on way too much.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1511.46,1514.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/598","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's easy to kind of lose time, lose money,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1514.5,1519.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/599","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"go way off track and start to lose the buy-in","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1519.5,1522.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/600","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and support of the stakeholders.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1522.94,1525.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/601","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's kind of why should you do it?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1525.1,1529.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/602","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Well, why shouldn't you is because there's a lot","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1529.1,1531.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/603","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of risk involved in this type of investment","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1531.06,1534.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/604","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and you wanna get it right.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1534.1,1536.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/605","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you've got to kind of get that buy-in.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1536.06,1538.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/606","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the other, the end result of this is often some form","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1538.98,1542.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/607","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of organizational change.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1542.86,1544.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/608","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You're gonna ask people to change their behavior","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1544.02,1546.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/609","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at the end of the day.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1546.82,1547.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/610","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Once you have this thing kind of implemented, launched","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1547.9,1550.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/611","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or evolved to whatever state it's gonna be.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1550.54,1553.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/612","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And those people need to be brought along in that process.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1553.58,1556.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/613","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so that strategy is also really important","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1556.74,1560.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/614","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for thinking about how are we gonna communicate","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1560.02,1562.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/615","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what this is for, what's the benefit to the organization,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1562.94,1565.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/616","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what's the benefit to the individual","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1565.94,1568.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/617","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and what should they expect when?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1568.7,1571.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/618","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Because that's another thing is if you don't have a strategy","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1571.46,1576.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/619","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's guiding the prioritization and the sequencing","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1576.1,1579.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/620","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of the work, 'cause that's really what it comes down to,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1579.82,1583.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/621","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"people are gonna have lofty expectations","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1583.46,1586.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/622","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about what it means to them,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1586.02,1587.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/623","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"when they're gonna get some benefit from it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1587.5,1589.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/624","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And if you can't deliver on those assumptions,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1589.92,1594.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/625","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they're gonna start to lose their support for it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1594.46,1597.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/626","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so this is when the tides start to turn","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1597.46,1600.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/627","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and people kind of, they're not gonna support the thing","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1600.7,1605.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/628","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"once it does come around, 'cause I've been expecting","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1605.2,1608.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/629","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this or that and you're not delivering that.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1608.22,1610.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/630","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It can generate a lot of frustration.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1610.54,1612.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/631","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it helps you be clear with the organization","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1612.02,1616.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/632","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the stakeholders too.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1616.98,1618.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/633","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: So it sounds like it gets people to work cohesively","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1618.98,1622.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/634","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in alignment to overcome problems,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1622.1,1624.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/635","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to get return on investment,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1624.82,1626.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/636","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that return being probably different for each organization","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1626.66,1630.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/637","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"depending on what the value is.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1630.02,1631.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/638","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thinking here about, obviously in most,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1631.9,1635.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/639","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if not all organizations, digital asset management","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1635.54,1638.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/640","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is one department, one operation, one thing","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1638.14,1643.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/641","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"out of many within a larger organization, right?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1643.14,1646.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/642","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You might have marketing, you've got sales,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1646.1,1647.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/643","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you've got production or operations, other operations,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1647.78,1652.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/644","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you've got executive, an overarching company strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1652.1,1656.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/645","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How have you seen or how do you think about","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1656.54,1661.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/646","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a DAM strategy kind of working with,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1661.86,1665.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/647","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"integrating with other strategies throughout a company?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1665.18,1668.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/648","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, it's a really good question.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1668.52,1671.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/649","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think a DAM strategy has to align","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1671.7,1674.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/650","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with the broader strategy that it sits within.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1674.46,1677.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/651","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that could be that the DAM strategy aligns with","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1677.14,1681.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/652","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"just the departmental or business unit","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1681.38,1684.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/653","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or org strategy that you're in.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1684.42,1685.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/654","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So if it's marketing, kind of the DAM strategy","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1685.9,1688.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/655","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is aligning with the marketing strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1688.06,1689.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/656","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But if it's, let's say it's an enterprise DAM,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1689.7,1692.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/657","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"then you are looking at the full business strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1692.38,1695.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/658","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what is this organization kind of trying to achieve?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1695.78,1700.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/659","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What's its goals and what is it that this","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1700.78,1705.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/660","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"particular initiative around digital asset management","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1705.54,1708.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/661","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is going to do to enable or support those goals?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1708.14,1711.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/662","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So there's a strong connection between those things.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1711.22,1714.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/663","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So there's some, like I said before,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1714.58,1717.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/664","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there's some ambition or dream outcome for this DAM,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1717.04,1720.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/665","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that is what's gonna have that connection","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1720.62,1723.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/666","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to this broader strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1723.26,1725.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/667","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So if it's, so let's take like an apparel company","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1725.42,1730.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/668","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that is shifting to digital product creation.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1730.42,1734.44"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/669","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So they're gonna use 3D modeling in order to kind of","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1734.44,1739.44"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/670","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"create, have faster time to market,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1739.44,1742.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/671","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reduce their carbon footprint by moving away","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1742.98,1745.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/672","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"from physical samples that are typically the way","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1745.1,1748.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/673","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that products in that space are done,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1748.3,1751.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/674","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"shipping them all over the world","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1751.18,1752.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/675","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"between providers in Asia, US or wherever,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1752.46,1755.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/676","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to kind of this 3D model.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1755.74,1757.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/677","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And there's a, so that is maybe a kind of","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1757.66,1760.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/678","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"more corporate level strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1760.58,1762.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/679","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We're gonna shift to digital product creation","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1762.18,1764.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/680","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in order to improve our time to market,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1764.78,1767.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/681","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"reduce our carbon footprint,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1767.28,1769.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/682","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and create tailored experiences for our customers.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1769.22,1772.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/683","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So if you think about that bigger picture strategy,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1772.7,1775.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/684","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and then you step back and say,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1775.06,1776.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/685","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"well, where does DAM fit into that?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1776.22,1777.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/686","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It has a huge role to play because it's,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1777.62,1781.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/687","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"all the files that are gonna go into that process","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1781.14,1785.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/688","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of creating the apparel now are gonna be digital.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1785.1,1788.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/689","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They're gonna need to be organized.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1788.5,1789.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/690","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They're gonna need to be put into a data pipeline","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1789.74,1792.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/691","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that allows for that information to kind of flow","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1792.38,1795.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/692","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"through the production process down to marketing and sales","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1795.5,1798.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/693","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and kind of ultimately e-commerce and end user experience.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1798.9,1802.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/694","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's incredibly closely connected.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1802.14,1804.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/695","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think you can take a similar type of example.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1804.98,1808.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/696","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let's take a museum.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1808.28,1809.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/697","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So a museum wants to, you know,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1809.7,1812.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/698","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"their broader strategic goal is we wanna reach new audiences,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1812.38,1817.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/699","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"engage with them in new ways, both in-person and online.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1817.06,1819.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/700","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's like a, you know,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1819.98,1821.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/701","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a kind of the big picture ambition.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1821.46,1823.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/702","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So how does digital asset management fit into that?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1823.46,1825.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/703","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Again, it has a huge role to play","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1825.94,1828.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/704","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because the museum's digital assets are its collections,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1828.38,1833.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/705","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know, images of those collections,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1833.38,1835.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/706","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and it's how are we going to reach our audiences,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1835.58,1839.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/707","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"connect with our audiences.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1839.56,1840.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/708","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We're gonna need those assets in order to achieve","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1840.9,1843.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/709","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that bigger picture goal and the data that accompanies them.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1843.38,1846.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/710","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And again, it's getting these digital assets,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1846.54,1849.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/711","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they're just a form of data into a data pipeline","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1849.62,1852.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/712","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that kind of allows this bigger picture strategic vision","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1852.94,1857.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/713","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that the broader organization has.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1857.1,1859.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/714","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, and you can kind of take that down levels as well","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1859.36,1862.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/715","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if you're, you know, you're the marketing department,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1862.14,1864.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/716","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's the marketing DAM,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1864.46,1866.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/717","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the marketing's overall strategy is to, you know,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1866.06,1869.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/718","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"increase the, you know, targeting of campaigns.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1869.1,1873.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/719","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We need to measure the impact of our campaign","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1873.1,1876.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/720","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and kind of hype, we need high performing,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1876.84,1878.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/721","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and we need more kind of feedback loops","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1878.58,1881.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/722","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and insights and measurement as we go.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1881.02,1883.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/723","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the DAM is again, a piece of data in that pipeline.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1883.18,1885.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/724","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's gonna help you with kind of getting that content out","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1885.98,1888.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/725","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in an efficient manner.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1888.9,1889.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/726","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's gonna help with capturing data and insights","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1889.94,1892.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/727","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about performance kind of on the other side","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1892.86,1896.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/728","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and allow for more insightful","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1896.06,1897.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/729","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and kind of smarter production moving forward.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1897.9,1899.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/730","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So there's just a lot of ways it all connects, I think.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1899.9,1902.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/731","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Thanks for painting such a great picture","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1902.92,1904.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/732","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in different contexts there.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1904.94,1906.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/733","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's interesting as you're talking,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1906.74,1908.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/734","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know, you're talking about kind of problems of,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1908.82,1913.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/735","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I mean, goals and problems of an enterprise,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1913.08,1916.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/736","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of different departments.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1916.34,1917.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/737","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And thinking about the person who sits down with the canvas","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1917.62,1921.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/738","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and we've said, you know, start with the problem.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1921.06,1923.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/739","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What's the problem you're trying to solve?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1923.5,1925.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/740","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And from what you've just said, it makes me wonder,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1925.3,1928.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/741","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know, the person who sits down,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1928.82,1931.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/742","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and you kind of pointed to this earlier","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1931.14,1932.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/743","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"'cause you said, you know, it's about not what can you do","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1932.58,1935.44"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/744","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with the DAM, it's what can you do with the digital assets?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1935.44,1938.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/745","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The DAM is like a means to an end.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1938.24,1940.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/746","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the problem, I guess it makes, this is a question,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1940.2,1945.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/747","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm just thinking out loud here.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1945.34,1946.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/748","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The problem that the person who sits down","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1946.92,1950.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/749","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with the strategy canvas might aim at","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1950.2,1954.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/750","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is not the problem of the DAM operation,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1954.58,1956.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/751","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but rather the problem of the company vision","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1956.86,1960.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/752","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or strategy that they can help overcome.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1962.14,1964.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/753","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is that the right way to think about that?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1964.74,1966.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/754","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Or have I got that wrong?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1966.18,1968.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/755","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: No, I think you're right.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1968.1,1969.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/756","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The problem in this case,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1969.82,1972.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/757","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it does relate to the digital assets.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1972.52,1975.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/758","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So digital asset management is a solution.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1975.84,1979.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/759","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's not the problem.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1979.58,1980.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/760","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I mean, maybe you'd say, oh, this DAM sucks","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1980.9,1983.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/761","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and it's a problem.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1983.82,1984.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/762","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Okay, maybe that's true.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1984.66,1986.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/763","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And we can kind of go down that path.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1986.38,1988.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/764","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But the problem you're trying to focus in on","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1988.38,1992.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/765","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and identify is the one of the digital assets themselves","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1992.5,1997.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/766","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and their use in kind of delivering on some bigger goal","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=1997.5,2002.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/767","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or success criteria.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2002.98,2005.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/768","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's generally the starting point.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2005.88,2008.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/769","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so, again, that's why I said earlier as well,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2008.56,2011.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/770","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like when you're thinking about use cases,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2011.7,2013.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/771","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's not use cases for a DAM system,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2013.78,2016.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/772","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's use cases for digital assets.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2016.82,2018.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/773","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who needs them and what do they need to do with them?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2018.98,2021.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/774","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's where the thinking should kind of live","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2021.36,2023.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/775","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because you can get stuck in thinking about,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2023.82,2027.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/776","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"again, it's sort of like looking inward at DAM","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2027.66,2031.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/777","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as the problem or as the solution or as the thing.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2031.34,2035.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/778","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it's all kind of inwardly focused.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2035.34,2037.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/779","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But if you're not connecting","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2037.26,2039.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/780","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the digital asset management solution to the business needs,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2039.1,2043.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/781","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I don't think you're doing it right.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2043.58,2044.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/782","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so that's why this canvas is trying to guide","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2044.86,2048.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/783","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the thinking around that.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2048.86,2051.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/784","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What problem are we really talking about here?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2051.34,2053.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/785","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Which use cases are we really talking about here?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2053.22,2056.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/786","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that you can, again, prioritize and make sure","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2056.1,2058.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/787","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that you're kind of solving the right thing.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2058.4,2060.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/788","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Again, just thinking pragmatically","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2060.86,2062.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/789","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about the person who goes and downloads","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2062.22,2063.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/790","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"those DAM strategy canvas to create their own strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2063.68,2067.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/791","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What do you think they need?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2067.22,2069.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/792","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let's say it's the DAM Manager","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2069.34,2072.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/793","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or the Director of Creative Operations","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2072.9,2075.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/794","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or something that goes and does this.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2075.46,2077.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/795","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They sit down.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2077.38,2078.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/796","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who else do they need at the table for this?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2078.34,2081.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/797","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What other information do they want to be sure to have","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2081.58,2083.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/798","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in order to be able to create something","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2083.92,2087.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/799","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's going to be useful and meaningful?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2087.18,2089.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/800","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What should folks be thinking about","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2089.52,2091.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/801","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"kind of as the prerequisites or preparedness","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2091.82,2094.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/802","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that they need to come to the table with?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2094.1,2096.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/803","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You might be listening to this episode","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2096.1,2099.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/804","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and thinking this sounds awesome,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2099.74,2101.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/805","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but how can I do this for myself?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2101.38,2103.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/806","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Lucky for you, you can download","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2103.26,2105.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/807","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"AVP's DAM Strategy Canvas for free","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2105.1,2107.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/808","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at weareavp.com/free-resources.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2107.86,2112.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/809","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's weareavp.com/free-resources.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2112.46,2116.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/810","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The DAM Strategy Canvas is your roadmap","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2116.98,2119.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/811","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to creating the perfect DAM strategy all on one page.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2119.3,2123.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/812","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you're enjoying the DAM Right podcast,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2123.26,2125.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/813","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"please rate, like, follow, subscribe","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2125.12,2127.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/814","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on your podcast platform of choice.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2127.82,2130.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/815","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And stay up to date with me","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2130.3,2131.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/816","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the DAM Right podcast on LinkedIn","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2131.74,2134.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/817","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at linkedin.com/in/clacinak.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2134.08,2138.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/818","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's linkedin.com/in/clacinak.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2138.54,2143.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/819","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Again, just thinking pragmatically","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2143.26,2146.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/820","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about the person who goes and downloads","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2146.54,2148.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/821","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this DAM Strategy Canvas to create their own strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2148.02,2150.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/822","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What do you think they need?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2150.7,2153.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/823","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Let's say it's the DAM Manager","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2153.7,2157.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/824","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or the Director of Creative Operations","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2157.22,2159.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/825","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or something that goes and does this.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2159.78,2161.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/826","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They sit down.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2161.66,2162.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/827","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Who else do they need at the table for this?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2162.64,2165.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/828","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What other information do they wanna be sure to have","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2165.9,2168.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/829","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in order to be able to create something","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2168.22,2171.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/830","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's gonna be useful and meaningful?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2171.46,2173.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/831","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What should folks be thinking about","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2173.8,2176.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/832","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"kind of as the prerequisites or preparedness","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2176.1,2178.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/833","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that they need to come to the table with?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2178.38,2180.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/834","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, so I think if you're a lone DAM strategist,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2180.66,2185.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/835","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"more power to you,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2185.66,2187.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/836","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but you're gonna wanna talk to other stakeholders.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2187.3,2189.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/837","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"At minimum, if not fully engage them in the process.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2189.68,2193.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/838","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But sometimes you don't wanna go overboard","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2193.02,2195.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/839","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with the formalities of this.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2195.42,2197.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/840","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Like we're doing a DAM strategy","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2197.26,2199.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/841","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and you're all invited and come to my workshop.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2199.02,2202.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/842","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That could be great, but it may just be,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2202.14,2204.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/843","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're gonna need to talk to people,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2204.9,2206.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/844","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"interview them, learn about them,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2206.98,2208.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/845","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"ask the right questions to understand","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2208.78,2211.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/846","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how they're thinking about it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2211.5,2213.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/847","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you're tasked with,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2213.62,2216.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/848","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and let's assume that the person we're talking about here","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2216.42,2219.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/849","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is tasked with some kind of","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2219.46,2221.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/850","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"digital asset management initiative.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2221.3,2223.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/851","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They're leading it,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2223.14,2224.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/852","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they're supposed to kind of see it through.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2224.42,2226.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/853","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"There's some other people that are aware of that","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2226.62,2229.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/854","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or that kind of made a decision to invest in that.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2229.42,2232.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/855","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So those people you need to talk to","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2232.82,2235.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/856","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or bring them to the table.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2235.1,2236.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/857","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Those are kind of critical thinkers in this space.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2236.42,2240.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/858","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's probably the sponsors of this,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2240.3,2243.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/859","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"whoever kind of made that decision","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2243.42,2245.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/860","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or gave the green light to do something about it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2245.46,2250.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/861","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Maybe you don't have a green light yet,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2250.46,2253.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/862","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but they're the ones that are concerned with it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2253.1,2256.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/863","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So somebody in the kind of more senior leadership picture","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2256.32,2259.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/864","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at whatever level that makes sense, that's critical","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2259.94,2263.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/865","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"'cause you need to get their alignment and buy-in.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2263.42,2265.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/866","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then also, because we're talking about data,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2265.66,2267.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/867","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we're talking about assets at large volumes,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2267.98,2270.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/868","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"usually that have to be stored","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2270.66,2272.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/869","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and use technology to manage them.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2272.26,2274.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/870","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You're probably gonna need your technology partners","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2274.42,2276.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/871","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the room too.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2276.62,2277.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/872","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So somebody in IT,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2277.74,2279.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/873","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"whoever your business liaison is there to your group","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2279.3,2283.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/874","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is gonna be important.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2283.58,2284.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/875","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"They also don't like it when you make major investments","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2284.7,2287.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/876","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in technology without their input.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2287.1,2288.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/877","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So they're the ones that are gonna have to deal","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2288.74,2290.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/878","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with the technical debt down the road.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2290.9,2292.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/879","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So please involve your technology partners.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2292.34,2295.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/880","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then I think the other group to make sure you include","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2295.3,2298.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/881","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is the stakeholders who are the beneficiaries","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2298.82,2303.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/882","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or those impacted by the DAM initiative.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2303.66,2308.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/883","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So those are probably the users","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2308.58,2312.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/884","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or the people who are gonna be creating","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2312.66,2314.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/885","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or contributing the assets","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2314.58,2316.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/886","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or the ones that are gonna be downstream using it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2316.94,2319.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/887","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So representatives of those who this is for,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2319.38,2322.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/888","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they need to have a voice in kind of setting priorities,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2322.86,2326.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/889","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"making sure we're clearly aligned on the challenge","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2326.46,2328.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/890","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we're trying to solve for and what a success looks like.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2328.66,2331.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/891","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I'd say those are the three main groups,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2331.36,2333.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/892","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"senior leadership, technology,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2333.02,2335.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/893","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and your major kind of stakeholder partners","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2335.02,2339.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/894","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that are gonna be affected by it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2339.38,2341.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/895","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: The picture you painted for us earlier","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2341.46,2343.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/896","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"makes clear that digital asset management exists","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2343.34,2347.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/897","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in all types of forms and fashions within organizations.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2347.14,2350.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/898","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It can be multiple DAMs and multiple departments.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2350.1,2353.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/899","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It could be an enterprise DAM.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2353.18,2354.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/900","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It could be no DAM Manager","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2354.82,2357.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/901","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or kind of centralized operations around the DAM.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2357.34,2361.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/902","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's a distributed team that shares ownership","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2361.14,2364.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/903","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or it could be a DAM operations","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2364.58,2366.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/904","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that serves as like a centralized service","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2366.66,2368.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/905","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to the rest of the organization.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2368.66,2371.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/906","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Are there models that you have seen","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2371.02,2374.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/907","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which tend to lend themselves to being more successful","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2374.1,2378.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/908","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at creating and executing on strategy rather than less?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2378.06,2382.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/909","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yes, this is a fun topic that I enjoy very much.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2382.0,2387.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/910","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What does the DAM literal operational optimal model","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2387.54,2391.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/911","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"look like?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2391.62,2393.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/912","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think that the best model has some element","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2393.12,2398.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/913","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of a clear sponsor or sponsors","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2398.12,2403.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/914","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or like tightly aligned if it's more than one person,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2403.1,2405.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/915","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some knowledgeable experienced kind of product owner","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2405.8,2412.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/916","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of this system.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2412.0,2415.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/917","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And ideally in some, maybe it's the same person","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2416.82,2420.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/918","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but somebody who's creating the rules, the guidelines,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2420.26,2425.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/919","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the standards and all that stuff.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2425.26,2427.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/920","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So at some level, a central set of thinking","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2427.32,2432.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/921","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and kind of guideline and guardrail creation for the system.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2432.32,2437.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/922","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That works best when it's like a small team,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2437.54,2441.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/923","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at least like a minimum.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2441.96,2445.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/924","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then again, it depends on the scale.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2445.22,2448.42"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/925","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But so I think hub and spoke models can work really well.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2448.42,2452.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/926","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you've got that central DAM team","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2452.08,2453.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/927","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who are kind of like making the major decisions","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2453.68,2455.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/928","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"around the system and its evolution","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2455.98,2458.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/929","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and how people should use it and what's available to them","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2458.06,2460.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/930","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and taking input from users around feature requests.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2460.3,2464.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/931","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And they're the ones that interface with the vendor,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2464.26,2466.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/932","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"et cetera, et cetera.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2466.92,2468.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/933","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And then maybe there's for,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2468.46,2470.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/934","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if this is a large enterprise kind of model, let's say,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2470.1,2473.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/935","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there's individual teams or business units","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2473.14,2476.22"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/936","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who are sort of tenants of that system or users of it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2476.22,2479.98"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/937","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And they probably have a point of contact","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2479.98,2483.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/938","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's kind of the lead on their side.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2483.32,2485.44"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/939","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that person is the liaison with the central team.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2485.44,2488.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/940","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I really liked that model for a very large organization.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2488.14,2490.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/941","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So at a very small level,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2490.94,2494.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/942","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if you're just kind of in a working group","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2494.58,2496.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/943","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and like the DAM is just for like a very small,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2496.58,2499.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/944","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"creative team, I think you can get away","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2499.6,2503.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/945","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with a shared kind of contributor model where,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2503.02,2506.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/946","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"everyone who's gonna be adding assets","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2506.5,2509.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/947","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"sort of collectively manages it,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2509.54,2512.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/948","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but that falls apart really fast.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2512.74,2516.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/949","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If nobody's sort of mining the store and kind of,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2516.08,2519.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/950","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"so if you took your like grocery store","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2519.74,2521.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/951","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and you just let all the vendors and suppliers","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2521.94,2524.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/952","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"just put whatever they want on the shelves,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2524.3,2525.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/953","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"however they want,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2525.94,2526.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/954","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and maybe they forgot to put the price tag on some stuff","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2526.78,2529.38"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/955","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and like hook it up to the register,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2529.38,2531.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/956","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it would be chaos pretty quickly.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2531.36,2532.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/957","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I don't love it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2532.74,2534.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/958","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I know it's the reality in a lot of cases","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2534.16,2537.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/959","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"where you just need to have,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2537.24,2539.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/960","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"nobody has the time to sort of be the oversight person","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2539.3,2543.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/961","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and it's just a small DAM and you're not a very big team.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2543.04,2545.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/962","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think you can get away with that for a little while.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2545.96,2548.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/963","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But as it grows, as it scales,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2548.92,2550.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/964","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and these things tend to do as we're kind of","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2550.68,2555.44"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/965","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"more in the space where audio, video, image,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2555.44,2559.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/966","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is the predominant form of content over text,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2559.24,2563.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/967","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and that's kind of what our organizations","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2563.4,2565.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/968","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are producing as well,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2565.46,2567.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/969","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"then we're only gonna need to kind of increase","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2567.16,2570.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/970","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the kind of operation around these assets.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2570.24,2574.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/971","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so some kind of smart expert thinking","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2574.04,2579.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/972","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to guide people in how to use the system","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2579.04,2583.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/973","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think is always gonna be critical.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2583.72,2586.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/974","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: For folks that are in that less than ideal scenario","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2586.0,2589.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/975","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that you painted, it sounds like mitigation of the risk","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2589.04,2593.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/976","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that comes along with that could be in the form","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2593.72,2595.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/977","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of thorough documentation.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2595.8,2598.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/978","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I mean, it points right at the heart,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2598.78,2600.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/979","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"really your whole response points right at governance,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2600.0,2602.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/980","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it sounds like.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2602.72,2603.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/981","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Does that sound right?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2603.56,2605.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/982","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, that's true.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2605.12,2606.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/983","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: For folks that are in that situation","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2606.36,2607.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/984","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they can't change tomorrow,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2607.88,2609.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/985","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like what would be the words of wisdom","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2609.56,2611.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/986","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that you would give to them about how to help ensure","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2611.82,2615.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/987","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that it doesn't lead to disastrous outcomes?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2615.36,2619.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/988","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: If they're in that situation","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2619.6,2620.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/989","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of sort of a shared contributor model","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2620.8,2623.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/990","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they're thinking about it,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2623.12,2624.44"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/991","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that means congratulations,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2624.44,2627.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/992","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like you're the one that's gonna get stuck","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2627.72,2629.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/993","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with the DAM problem, but that's okay 'cause you care.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2629.2,2632.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/994","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you've identified this isn't gonna work.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2632.5,2636.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/995","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm talking to you like this person","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2636.52,2639.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/996","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that you just talked about,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2639.26,2640.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/997","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"'cause you had that insight and you realize it's not working","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2640.62,2644.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/998","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and you're kind of gonna push for some change now.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2644.36,2647.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/999","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Doesn't mean you're gonna get stuck with it forever,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2647.2,2649.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1000","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but you're the one who as a user,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2649.52,2652.86"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1001","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as a beneficiary of the tool are saying,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2652.86,2655.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1002","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"raising the flag of, hey, this isn't working,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2655.64,2657.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1003","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"this is not right, we need to do something different.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2657.6,2659.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1004","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We really need somebody who's in charge of this thing","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2659.88,2661.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1005","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because it's a big mess, no one can find anything.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2661.92,2665.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1006","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's not working, it's not fulfilling","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2665.66,2670.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1007","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the goals we set out for this.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2670.64,2672.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1008","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"People are still misusing assets or whatever it is.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2674.32,2678.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1009","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So as that kind of whistleblower,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2678.16,2680.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1010","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're gonna be the person that's gonna have to advocate","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2680.12,2682.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1011","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for something different,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2682.52,2684.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1012","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but I think you also know best what the problems are","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2684.72,2688.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1013","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and what's happening as a result of that not working.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2688.6,2691.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1014","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it's probably just, what's happening is","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2691.92,2694.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1015","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're ending up in the same place you were","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2694.68,2696.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1016","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"before you had the tool.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2696.36,2697.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1017","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"People are still squirreling away their assets","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2697.28,2699.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1018","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on their personal DropBox and then on hard drives","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2699.08,2702.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1019","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and whatever, they're not contributing to the DAM","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2702.24,2704.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1020","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they are misusing them","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2704.8,2705.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1021","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they're not complying with brand guidelines","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2705.88,2707.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1022","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they're not using licensed assets appropriately","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2707.96,2710.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1023","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they are reshooting things","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2710.64,2711.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1024","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that you already have footage of.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2711.88,2713.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1025","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So yeah, I think, raise that alarm,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2713.54,2719.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1026","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"beat the drum and try to paint the bigger picture","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2719.64,2722.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1027","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of what's at stake, what's the impact.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2722.54,2726.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1028","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Again, if you put on that strategist hat,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2726.28,2728.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1029","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"think about what is it we're trying to achieve","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2728.92,2731.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1030","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as an organization, what does success look like","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2731.12,2734.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1031","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and how we're not gonna get there","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2734.8,2737.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1032","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if we leave this as a status quo.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2737.34,2739.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1033","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"We need to do something different.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2739.7,2742.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1034","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So hopefully you can kind of inspire your kind of leadership,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2742.5,2747.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1035","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"connect with what's their concern,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2747.5,2750.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1036","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what are they thinking about,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2750.18,2751.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1037","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what's keeping them up at night,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2751.34,2752.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1038","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what are their, again, that bigger picture strategy","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2752.48,2755.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1039","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they're trying to work toward.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2755.24,2757.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1040","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's the best way.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2757.48,2759.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1041","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think if you try to, if you just kind of whine","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2759.08,2761.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1042","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and complain, I say this to my son all the time,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2761.72,2763.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1043","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"stop whining and complaining.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2763.72,2765.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1044","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's not effective in getting me to give you what you want,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2765.12,2770.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1045","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but I guess sometimes it is 'cause he does it a lot.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2770.52,2772.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1046","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Anyway, don't just do, kind of complain","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2772.68,2775.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1047","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about what's not working, try to figure out","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2775.72,2778.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1048","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what does, provide the kind of constructive ideas","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2778.24,2784.44"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1049","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and input and what could success look like.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2784.44,2787.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1050","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So yeah, if you're that person, it sounds like you're,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2787.4,2790.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1051","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you got stuck with that job and you've got to be the one","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2790.48,2795.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1052","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to be the loud voice for change.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2795.0,2797.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1053","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: So whining and complaining is one tool in the toolbox,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2797.8,2801.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1054","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but not the most effective.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2801.36,2802.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1055","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: I don't think so.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2802.56,2803.78"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1056","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: The other thing that the focus in on governance","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2803.78,2807.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1057","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"makes me think about is you have another creation,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2807.52,2811.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1058","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the DAM Operational Model.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2811.12,2812.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1059","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I wonder, there will be people who look at the canvas","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2812.76,2816.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1060","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the model, could you tell us how to think","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2816.28,2819.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1061","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about those things as, how would you plug those together?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2819.0,2821.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1062","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How do they work together?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2821.72,2823.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1063","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: So the DAM Operational Model is kind of what we came up","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2823.68,2827.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1064","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with that it's all the things that you need","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2827.8,2832.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1065","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to have a successful DAM operation.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2832.2,2834.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1066","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it covers technology, of course, but also you have people,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2834.52,2839.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1067","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which people, stakeholders do you need, which are important,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2839.52,2844.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1068","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which processes or governance, of course,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2845.48,2848.44"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1069","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"around things like decision-making, standard setting,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2848.44,2850.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1070","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"policy creation, processes, I think I said, measurement,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2850.72,2855.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1071","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and of course, like goal setting and tracking in general.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2855.72,2860.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1072","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, and then there's the centerpiece,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2860.8,2862.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1073","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which is like the why of all this,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2862.9,2865.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1074","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's where the strategy lives.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2865.64,2867.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1075","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the DAM strategy kind of sits in the,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2867.08,2870.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1076","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in our model it's a circle with these seven competencies","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2870.4,2873.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1077","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and like there's one right in the middle.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2873.76,2875.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1078","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that's the strategy, 'cause it's,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2875.48,2878.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1079","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the operational model can be used at any kind of stage","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2878.56,2884.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1080","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of development or maturity.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2884.72,2886.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1081","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you can use it one way, if you're just starting out,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2886.2,2889.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1082","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you can use it another way,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2889.1,2890.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1083","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"if you're kind of on a business as usual path,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2890.12,2892.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1084","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you can use it another way if you're on a scaling path.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2892.5,2895.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1085","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So, but the center part of that is always going to orient","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2895.52,2900.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1086","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"where your focus is, where your prioritization is,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2900.52,2903.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1087","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and sort of in that goal setting category,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2903.64,2905.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1088","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"which guides everything, it all leads it from the strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2905.76,2909.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1089","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So once we've decided our strategy,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2909.8,2911.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1090","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we can then create a roadmap, we can track toward it,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2911.68,2913.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1091","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we can measure against it, we can report on it,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2913.64,2916.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1092","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and we can enable and optimize all the other things around,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2916.48,2921.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1093","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know, the people, the processes, the governance,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2921.48,2924.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1094","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the technology to deliver on that strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2924.24,2927.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1095","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So they fit together, I guess I would say that.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2927.48,2930.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1096","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Strategy is the center of the entire thing","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2930.24,2933.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1097","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that guides all of the rest.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2933.8,2936.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1098","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: So I imagine that some people","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2936.04,2938.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1099","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"might take the DAM Operational Model,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2938.0,2940.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1100","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and there's like a self-assessment","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2940.28,2943.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1101","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or a DAM health score sheet that we have,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2943.88,2946.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1102","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they might score their health on it and say,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2946.8,2950.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1103","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Okay, I'm not doing so great on governance","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2950.68,2954.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1104","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"and technology and processes.\"","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2954.08,2957.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1105","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I could imagine that someone might take that then and say,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2957.92,2959.82"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1106","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"Well, where do I need to improve in those areas?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2959.82,2962.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1107","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"How do I need to improve?\"","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2962.52,2964.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1108","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And think that that is my strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2964.0,2966.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1109","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's, you know, if I can answer those questions,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2966.48,2968.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1110","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"how do I do better at governance?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2968.6,2969.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1111","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"How do I do better at technology","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2969.96,2972.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1112","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the areas that I'm not strong in","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2972.08,2973.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1113","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the DAM Operational Model?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2973.92,2975.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1114","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That that would be my action items","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2975.52,2978.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1115","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"towards achieving my outcomes.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2978.16,2980.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1116","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is that, what would you say to that?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2980.08,2982.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1117","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Does, what would you say to that being,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2982.16,2984.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1118","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know, how does that play off those action items","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2984.72,2986.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1119","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the DAM Operational Model","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2986.36,2987.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1120","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to improve your health play off of the action items","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2987.52,2990.62"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1121","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the strategy?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2990.62,2991.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1122","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, I mean, it's not wrong,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2991.64,2994.74"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1123","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and there's action items and then there's action items.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2994.74,2997.02"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1124","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think when I think of the strategy,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2997.02,2999.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1125","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it's not action items like this task, this task, this task.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=2999.26,3004.26"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1126","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think that's the, again, the implementation roadmap.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3004.26,3007.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1127","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And if you're identifying problems with, you know,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3007.5,3010.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1128","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the process or the governance,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3010.34,3011.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1129","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and you want to fine tune them, that goes in the roadmap.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3011.8,3015.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1130","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And, but the initiative or in the investment in those areas","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3015.54,3020.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1131","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is what's going to show up in the strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3020.08,3022.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1132","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So in the canvas, we call them key initiatives and actions.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3022.18,3027.18"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1133","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's not necessarily an action item list,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3027.18,3030.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1134","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but it's a set of key actions that like,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3030.52,3033.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1135","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or initiatives that are going to be,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3033.52,3035.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1136","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they're going to enable the strategy to work.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3035.32,3037.94"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1137","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So again, it's at a different level of granularity.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3037.94,3041.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1138","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So if you want to, if you're fine tuning,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3041.88,3046.44"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1139","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what's already there, I think that's, again, it's important.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3046.44,3051.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1140","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You want to optimize, you want to continue to, you know,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3051.16,3053.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1141","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"continuously do that.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3053.28,3054.3"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1142","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that's why in the operational model,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3054.3,3056.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1143","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"we kind of call one of those areas continuous improvement.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3056.4,3059.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1144","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that's sort of our ongoing optimization.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3059.4,3061.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1145","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That should be in your roadmap,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3061.64,3063.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1146","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but you probably have a bigger picture thing in your strategy","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3063.76,3068.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1147","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's all of those fine tuning actions are working towards.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3068.36,3073.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1148","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So it's just kind of, again,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3073.36,3075.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1149","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like it's a different level of granularity and thinking.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3075.96,3078.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1150","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the strategy itself doesn't have, you know,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3078.68,3083.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1151","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"individual dates necessarily for each action.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3083.2,3086.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1152","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's more like we want to achieve X","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3086.56,3088.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1153","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and we're going to invest in Y to do that.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3088.4,3091.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1154","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so that's really what that looks like.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3091.0,3093.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1155","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: The analogy that comes to mind for me","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3093.76,3096.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1156","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"as you're talking about the DAM Operational Model","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3096.06,3098.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1157","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"versus the canvas is if we think about like a car,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3098.6,3101.58"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1158","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"your car running and how well it runs,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3101.58,3106.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1159","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"who's like, it might be the DAM Operational Model,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3106.04,3108.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1160","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you know, is the engine running well?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3108.68,3110.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1161","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Has the oil been changed?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3110.88,3112.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1162","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is your windshield wiper is good?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3112.08,3114.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1163","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the strategy is more about,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3114.76,3116.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1164","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"do you know where you're going?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3116.84,3118.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1165","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Can you get to your destination?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3118.68,3120.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1166","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Does the, you know,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3120.16,3121.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1167","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"are you steering the vehicle in the right direction?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3121.08,3123.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1168","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Is that a way to think about it that works?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3123.24,3125.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1169","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, I think so.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3125.7,3126.54"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1170","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I mean, yeah, I think I had not thought of that analogy,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3126.54,3130.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1171","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but yeah, totally makes sense.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3130.72,3132.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1172","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah, the car and it's kind of inner workings is one thing.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3132.2,3136.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1173","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's trying to get you somewhere,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3136.48,3138.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1174","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but yeah, the strategy is more like,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3138.16,3139.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1175","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"where are you trying to go?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3139.84,3140.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1176","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And what are the steps you're going to need to take","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3140.84,3142.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1177","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to get there?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3142.12,3142.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1178","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Like, we're going to have to get on the interstate","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3142.96,3145.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1179","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and we're going to have to, you know,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3145.1,3147.1"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1180","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"take a left here and this and that kind of thing.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3147.1,3149.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1181","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I think that works.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3149.2,3150.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1182","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Yeah, I like that analogy actually.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3150.6,3152.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1183","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: I wanted to touch on one thing that's in the,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3152.7,3155.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1184","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what I'll call the guide","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3155.68,3156.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1185","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that accompanies the strategy canvas.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3156.72,3158.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1186","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You use a statistic in there that comes from brand folder","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3158.76,3161.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1187","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and demand metric that says,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3161.68,3164.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1188","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"\"77% of study participants were satisfied","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3164.64,3168.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1189","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with their digital asset management solution","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3168.28,3170.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1190","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"when deployment was completed quickly.\"","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3170.56,3173.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1191","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And there's other stats in there that say","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3173.68,3175.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1192","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about how many people were basically dissatisfied","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3175.0,3177.66"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1193","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"when it took longer than six months.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3177.66,3179.46"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1194","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I'm wondering, why do you think that is?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3181.1,3183.06"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1195","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What's going on there?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3183.06,3183.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1196","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Why do you think deployment time","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3183.96,3187.5"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1197","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is such a strong determining factor","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3187.5,3189.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1198","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of success and user satisfaction?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3189.8,3193.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1199","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Well, I think it kind of goes back","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3193.16,3195.9"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1200","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to something we were saying earlier","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3195.9,3198.34"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1201","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"around managing expectations","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3198.34,3200.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1202","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and kind of getting that goodwill and support and buy-in.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3200.92,3204.7"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1203","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And when it takes too long,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3204.7,3210.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1204","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"there's probably multiple things at play.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3211.36,3213.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1205","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"One is, well, you probably didn't have really","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3213.2,3215.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1206","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"a well thought out strategy, the scope wasn't clear,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3215.6,3218.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1207","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the action items weren't clear,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3218.4,3220.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1208","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and most likely you took on too much.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3220.88,3224.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1209","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So the time to value is way too long.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3224.48,3227.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1210","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think that's the key with something like this","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3227.88,3231.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1211","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is when the success hinges on adoption,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3231.92,3236.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1212","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"time to value is absolutely critical","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3238.12,3241.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1213","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because you need those people to adopt it, to buy into it,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3241.52,3246.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1214","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and have to kind of be in sync with what it's for,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3246.32,3250.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1215","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what's expected of them, and by when.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3250.8,3252.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1216","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And if you keep kind of pushing that can down the road","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3252.84,3256.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1217","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and kind of muddling that communication and expectation,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3256.14,3261.14"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1218","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think people just start to get fed up","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3261.14,3264.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1219","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and lose trust in the whole initiative.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3264.88,3268.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1220","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think that's my guess as to what's going on.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3268.28,3272.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1221","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you're kind of poorly communicating,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3272.04,3276.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1222","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the execution's kind of getting all over the place,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3276.28,3279.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1223","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you're trying to do too much, you're not having any,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3279.36,3282.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1224","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"the short-term wins aren't there,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3282.16,3284.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1225","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"like the transformation that was proposed","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3284.28,3287.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1226","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"is not coming through.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3287.72,3288.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1227","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think people just kind of get fed up","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3288.88,3292.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1228","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they just lose their faith in the entire thing","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3292.4,3297.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1229","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and its ability to deliver on what it was supposed to.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3297.4,3301.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1230","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And I think that can have pretty severe","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3301.92,3305.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1231","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"long-term implications to the success.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3305.4,3307.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1232","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's hard to right that ship","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3307.36,3308.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1233","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"once you've gone in that direction.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3308.76,3310.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1234","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: So time is important as a factor,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3310.12,3313.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1235","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but I'm also reading into what you just said","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3313.36,3315.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1236","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that the duration when it lags","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3315.76,3319.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1237","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"or it takes an exceptionally long time","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3319.76,3321.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1238","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"could also be a symptom of a larger problem,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3321.76,3324.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1239","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"it sounds like.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3324.52,3325.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1240","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, I think it is a symptom of a larger problem.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3325.36,3328.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1241","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The problem is you didn't have a strategy.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3328.56,3330.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1242","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Right.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3330.08,3331.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1243","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: So you didn't have kind of a clear point of focus,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3331.28,3334.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1244","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"clear use cases you're prioritizing,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3334.96,3338.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1245","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"'cause that's the key point is,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3338.04,3339.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1246","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"what use cases are you gonna solve for in what order?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3339.96,3342.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1247","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It doesn't mean solve for all of them at once.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3342.68,3344.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1248","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If we have five main use cases,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3344.8,3347.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1249","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and these are pretty high level,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3347.16,3348.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1250","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"they can be pretty big,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3348.6,3350.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1251","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"doesn't mean do them all at once.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3350.36,3351.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1252","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It means they're sequenced in a way.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3351.96,3354.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1253","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So you start to deliver benefits and value","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3354.2,3356.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1254","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to those use cases in a sequence, in an order,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3356.72,3360.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1255","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and they should be sequenced in such a way","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3360.12,3362.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1256","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that each one lays a foundation for the next.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3362.72,3367.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1257","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So each subsequent one you solve for","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3367.72,3371.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1258","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"isn't like starting from zero.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3371.2,3372.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1259","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"You've already got with the first use case,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3372.56,3374.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1260","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you've created a layer.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3374.68,3376.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1261","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And by the time you get to the end","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3376.84,3378.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1262","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"of all those use cases,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3378.6,3380.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1263","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"you've solved for 80% of the needs","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3380.2,3383.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1264","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that that particular strategy is solving for.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3383.76,3386.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1265","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"What tends to happen in cases where it takes way too long,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3386.8,3390.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1266","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"some cases, they just really don't know what goes into","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3390.84,3394.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1267","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"setting up, implementing, and making decisions","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3394.84,3397.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1268","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"around the DAM.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3397.4,3398.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1269","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And so that can just stall things.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3398.64,3401.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1270","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But even if you are more aware","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3401.08,3402.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1271","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and you kind of do understand what's gonna go into that,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3402.88,3406.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1272","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that's the case where I just see people","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3406.36,3407.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1273","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"taking on way too much.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3407.84,3409.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1274","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Well, Kara, I wanna thank you so much","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3409.04,3410.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1275","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for joining me today.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3410.84,3411.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1276","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I think I'm really excited about people hearing this","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3411.8,3415.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1277","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and putting the canvas to use.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3415.08,3417.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1278","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"I wanna end with one final question","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3417.04,3419.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1279","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that I ask all of the guests on the DAM Right podcast.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3419.8,3423.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1280","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And it's totally different than having to do","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3423.72,3427.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1281","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"with the strategy conversation.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3427.0,3429.0"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1282","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And that is, what is the last song","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3429.0,3433.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1283","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that you added to your favorites playlist or liked?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3433.12,3437.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1284","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Well, I'm gonna have to say that there is a difference","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3437.2,3440.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1285","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"between my like songs and my favorites","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3440.2,3442.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1286","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"because my son who's eight years old","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3442.4,3444.88"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1287","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"rules the like songs playlist.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3444.88,3446.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1288","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That is his playlist.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3446.92,3448.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1289","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So I won't tell you what the last song","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3448.76,3450.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1290","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that was added to that.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3450.96,3452.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1291","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"My personal playlist of favorites,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3452.16,3455.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1292","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"well, it's been a little while since I added a song,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3455.6,3460.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1293","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but kind of maybe earlier, a little mid to last year","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3460.72,3465.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1294","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"was the last time I put a song onto it, sadly.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3465.16,3468.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1295","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"But it was \"Kandy\" by Fever Ray.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3468.96,3471.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1296","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And they're a Swedish pop electro artist","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3471.84,3475.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1297","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that used to be part of the duo, The Knife,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3475.68,3479.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1298","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"in the earlier 2000s.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3479.92,3481.8"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1299","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And this is their solo act as Fever Ray.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3481.8,3484.76"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1300","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And the song \"Kandy\", that was like the last song","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3484.76,3487.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1301","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"that really kind of got under my skin","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3487.56,3489.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1302","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and I couldn't stop listening to.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3489.92,3491.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1303","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So that's the last one on the playlist.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3491.2,3494.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1304","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: All right, so listeners go find it","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3494.48,3497.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1305","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and pump it up while you start working","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3497.16,3499.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1306","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on your DAM Strategy Canvas.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3499.84,3501.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1307","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It'll be a good soundtrack to it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3501.68,3503.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1308","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: No, don't think that's the right sound.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3503.12,3505.28"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1309","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Okay, well, what, all right.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3505.28,3507.4"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1310","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: If it works for you, don't worry.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3507.4,3508.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1311","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Here's a question.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3508.64,3510.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1312","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Give us a soundtrack, a song that would be good","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3510.56,3513.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1313","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"for filling out the DAM Strategy Canvas.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3513.12,3515.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1314","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: All right, good question.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3515.96,3517.56"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1315","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"When I was making it, I was listening to a lot of","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3517.56,3520.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1316","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The Isley Brothers and things like that.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3522.88,3525.16"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1317","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"So maybe give you some good energy, good vibes.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3525.16,3528.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1318","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: All right, interesting.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3528.72,3530.2"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1319","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Sounds good.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3530.2,3531.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1320","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Awesome, well, thank you so much for joining me today, Kara.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3531.32,3533.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1321","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"It's been super fun and I'm really excited","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3533.72,3535.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1322","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about folks being able to hear this.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3535.92,3537.84"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1323","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Thank you so much, really appreciate it.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3537.84,3539.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1324","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Yeah, thanks for having me.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3539.68,3540.68"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1325","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And if folks have any questions or feedback","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3540.68,3543.04"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1326","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"about the DAM Strategy Canvas,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3543.04,3544.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1327","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"then reach out, let us know.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3544.36,3546.64"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1328","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: Great, I'll put that contact info in the show notes.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3546.64,3549.92"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1329","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"All right, talk to you soon, bye-bye.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3549.92,3552.12"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1330","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Kara Van Malssen: Okay.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3552.12,3552.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1331","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Chris Lacinak: You might be listening to this episode","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3552.96,3555.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1332","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and thinking this sounds awesome,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3555.96,3557.6"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1333","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"but how can I do this for myself?","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3557.6,3559.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1334","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"Lucky for you, you can download","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3559.48,3561.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1335","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"AVP's DAM Strategy Canvas for free","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3561.32,3564.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1336","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at weareavp.com/free-resources.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3564.08,3568.72"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1337","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"That's weareavp.com/free-resources.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3568.72,3573.24"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1338","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"The DAM Strategy Canvas is your roadmap","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3573.24,3575.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1339","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"to creating the perfect DAM strategy all on one page.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3575.52,3579.48"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1340","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"If you're enjoying the DAM Right podcast,","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3579.48,3581.36"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1341","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"please rate, like, follow, subscribe","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3581.36,3584.08"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1342","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"on your podcast platform of choice.","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3584.08,3586.52"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1343","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"And stay up to date with me","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3586.52,3587.96"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1344","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"and the DAM Right podcast on LinkedIn","format":"text/plain"},"target":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341#t=3587.96,3590.32"},{"id":"https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/file/233341/transcript/65465/annotation/1345","type":"Annotation","motivation":"transcribing","body":{"type":"TextualBody","value":"at 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